“All the news that is fit to print” and all the other catchy slogans you hear from time to time that you either find impossible to forget or that become a part of the popular culture, come from the pens of copywriters. If it weren’t for those clever word artists who work endlessly behind some of the most well-known catch phrases, slogans, tag lines and popular rhymes, businesses would probably have no way to sell their products. Copywriter jobs aren’t just for the creation of advertising catchphrases though, of course. Copywriters design brochures, they design the websites of companies, and almost anything written that can affect sales, almost anywhere where using the right words can attract better business.
As with any position that involves creativity in a business setting, copywriter jobs work best for people who do well in a team – a team of project managers, editors, developers, graphics designers and accountants – all these people focused narrowly on getting someone to buy a product. That doesn’t mean that all copywriter jobs exist in large corporations or advertising agencies though. While those do make up the bulk of the copywriter’s employment market, freelance opportunities success as well.
When copywriters come to be employed by a large company, they work on the company’s internal creative team. The copywriter in such a job needs to have a great understanding of the business of the company, and needs to accept responsibility for the company’s performance. He can be asked to come up with materials to serve almost any marketing need at the company – the production of a brochure, a press release, material for a tradeshow, anything. And advertising agencies that provide corporations with all the advertising solutions they need in multimedia, social media and all kinds of marketing, are all about narrower specialization. Since an advertising agency constantly receives work from clients, it can afford to keep specialists on the payroll for each specific job. A press release writer in such a position would probably get to constantly write press releases for all of the company’s clients. A copywriter who writes advertising scripts would probably gain such expertise doing his job repeatedly, that they wouldn’t let him write anything else. Now a copywriter working in these kinds of organizations is spared the trouble of finding new clients when a job is done. That’s what the business he works for is there for. Unfortunately, that’s not how it works for a freelance copywriter.
A freelance copywriter needs to be completely competent not only in the writing of great slogans and arresting copy, but also in the talking up of a strong game. He needs to be able to network, to find clients, maintain business relationships. Still, creative types like copywriters do tend to gravitate in any direction that offers them more freedom. Copywriters make a pretty decent living – about $50,000 a year on average. It’s rewarding work, and if you a have degree in communications, journalism, advertising or language, and if you have a great way with words, you’ll probably find the hiring managers coming after you.